Ada entrepreneur launches apparel line

News Facebook X Pinterest WhatsApp ADA — Entrepreneur Jacob Bassitt, 23, of Ada, announced his newly created JAYB Apparel lifestyle and clothing brand, featuring the debut “YOLO Collection” now online. Through the philosophy of “you only live once,” Bassitt started his contemporary design brand with the hope of encouraging others to embrace new experiences, challenge expectations and make the most of the life they have, according to a press release. The collection features signature hats, relaxed mock-neck sweatshirts and wide-leg sweatpants that blend casual versatility with an elevated aesthetic, according to the press release. JAYB is already exploring additional designs, concepts and collections in the coming months to grow into a broader lifestyle label with an evolving creative identity. Signature hats are available for purchase through the brand’s storefront, shopjayb.com , while the sweatshirts and sweatpants are available for pre-order. JAYB Apparel also has social media pages on Instagram and TikTok at @shopJAYB. Featured Local Savings